Samsung Electronics Brand Coursework Example | Topics and Well Written Essays - 10000 words

Samsung Electronics Brand - Coursework Example The objective of this paper is to evaluate the term 'brand' as it extends to cover the products in the electronics market in general and to examine the strategies followed by Samsung Electronics in building a powerful global brand. The study also examines the strengths and weaknesses of the electronic market to suggest more effective brand marketing strategies. On the basis of a survey conducted among the consumers of electronic products this study concludes that the branding has a large influence in promoting the sales of electronic products especially consumer electronic products in which segment Samsung is one of the major contenders. Extending the business on a global level has its own attractions as well as challenges a company or product has to face in achieving a global position. However it is a difficult proposition to achieve a completely global presence in all the markets with an identical core value. The decision of an organization to take its brand globally stems from the availability of many strategic opportunities like size and magnitude of market, displacement of potential competitors, and possible economies of scale, enlargement of revenue and margins and chances of enhancing innovations. However it must be remembered that each of these strategic opportunities has significant implications on the brand of a particular product that such implications are to be given full attention before setting out to explore newer markets. Failure to consider the brand implications may lead to utter failure of the marketing efforts in the alien soils. Market culture, buyer behaviour, current brand loyalties and many o ther considerations weigh with before any product is being

Alternative Therapy for Rheumatoid Arthritis Research Paper

Alternative Therapy for Rheumatoid Arthritis - Research Paper Example The classic symptoms of RA are swelling, stiffness and pain in the joints. [1] Characteristics RA is characterized by inflammation of the synovium, progressive bone erosion, joint malignant, and destruction of surrounding tissues and muscles. Quality of life Some factors that effect the RA patient’s quality of life are endemic to the disease. This helps to rule out the possibility of other disease. Patients rarely have RA as their only medical problem. It is estimated that seventy percent of the RA patients who are on DMARDS (disease-modifying ant rheumatic drugs) have at least one other disease. The combination of the RA and another co-existing disease ultimately leads to a higher rate of mortality as compared to healthy people. In other words, RA patients age faster than healthy people. This may or may not be the result of the initial onset of RA or whether the premature aging precedes the onset of RA. Statistics 2.1 million Americans (0.5% - 1.0%) are affected by rheumatoid arthritis. Women are twice as likely to have the disease as men. The onset of RA occurs between thirty to fifty-five years of age with a median age of fifty-five years. Forty-nine billion dollars is spent annually for direct medical and lost wages and productivity. This amounts to $8500 per RA patient per year as the average cost of pharmaceutical therapy for rheumatoid arthritis which amount to 9 million physicians’ visits and 250,000 hospitalizations per year. [2] Alternative Therapies Yoga Yoga is an alternative therapy that has its roots in ancient India. It was used by the Indian culture as a sort of psycho-spiritual treatment for various diseases. Yoga is considered to have a positive effect on mental and spiritual health. The National Health Interview Survey of 2002 on Yoga use in the United States discovered certain traits endemic to people who where regular practitioners. It found that yoga users were primarily Caucasian (85%) and female (76%) with a mean age of 39. 5 years. [3] In this study, it was found that the practice of yoga has a â€Å"modulating effect on physiological and neurophysiologic symptoms.† [4] Some of the documented effects of yoga practice found in this study were; decrease in resting heart rate, increase in baro- reflex sensitivity in healthy elderly patients in addition to significant blunting of heart rate and blood pressure. Other benefits included decreased symptoms of stress, enhanced quality of life, and normalization of mean daily cortical levels in patients with prostate and breast cancer. Yoga is used to treat depression, improve muscle strength, increase endurance, improvement of balance and flexibility. It has also been shown to reduce pain associated with osteoarthritis of the hand, osteoarthritis of the knee, carp tunnel syndrome and localized lower back discomfort. RA patients reporting depression and anxiety disorders saw significant improvement in their mental health. By decreasing disease activity, the RA patient has a decreased perception of pain. It was concluded that a yoga program may slow the progression of the disease, enhance physical function, and decrease the risk of falls. Exercise Exercise can be defined as a planned regime of physical activity with the aim of having the outcome of a positive health benefit. [5] Regular exercise is crucial in the battle against RA. The